Our Strategy
How We Deliver Advantage
Our strategy puts customer value first. With 100% manufacturing depth, a global footprint, and cross-division turnkey solutions, we deliver measurable advantages: higher competitiveness and flexibility, resilient supply chains, lower total costs, and rapid response times – freeing up tangible financial headroom.
„By combining innovation, talent development and a deep understanding of the importance of sustainability, the Group positions itself as a future-oriented and reliable partner for our customers worldwide..“
Technology to the Point
Technology only matters when it serves customer value. Our approach is pragmatic and focused: clear, efficient, and “to the point.” Through Pro-Networking we deliver turnkey solutions via competitive technologies, a strong Haitian ecosystem, and global partnerships.
Our Global Strategy
Global accessibility with strong local roots: regional production in key markets, numerous application centers, and 80 sales and service centers in 130+ countries. Our presence shortens lead times and keeps support close to customers worldwide.
Strong Presence in China
With 15 manufacturing sites and 2 headquarters, Haitian is strategically positioned across China – continually investing in future-ready growth.
100% Manufacturing Depth
Our in-house production of all core components ensures unmatched quality and efficiency. Our unique approach combines energy-efficient designs, reduced operational costs, and high residual value, delivering exceptional ROI and long-term benefits exclusive to Haitian machines and systems.
R&D & Innovation
Engineering excellence drives our innovation. A global R&D network and 1,200+ protected IPRs enable intelligent, energy-efficient solutions—combining mechanical engineering, software, and system integration with extensive testing and application expertise.
Empowering Young Talents
Since 1976, we have developed young talent with universities and vocational schools. Dual training, modern training centers, and international programs connect theory and practice – building qualified professionals for production, service, and engineering.
Turnkey Expertise
The Group’s members offers unmatched technological flexibility, combining high-end solutions for premium applications with cost-optimized options for growth markets. Synergies within our divisions enable us to plan and equip entire manufacturing systems, delivering comprehensive value from a single source.
Green Technology
Energy-efficient drives and resource-saving technologies are standard. Our injection molding machines are recyclate-ready; process and software features help reduce material and energy consumption. Across our factories, we deploy on-site photovoltaics and other renewables to cut emissions along the value chain.
Visit our Tech Cluster for More Details
Plastics Machinery
Haitian
International
CNC Machinery
Haitian
Precision
Drive Systems
Haitian
Drive Systems
Die Casting Machinery
Haitian
Die Casting
Turnkey Solutions
Haitian
Smart Solutions
Laser Technologies
Haitian
Laser Machinery
Talents for the Future
Haitian
Education
Raw Materials
Haitian
Industry & Trade